Social commerce is one of the major growth sectors within e-commerce. As social networks expand and interweave, more people interact in a more dynamic way, which provides business the power to reach an even bigger and better audience. Social commerce brings buying power to people like never before. For the vendor it is the easiest and most cost effective way to reach the maximum buying audience, and for the buyer it is the best way to make an informed purchase decision and save money, all at the click of a button.

The Vertical Group is an integrated online media company that taps into this new exciting market in a unique and effective way. Launched in August of 2005, The Vertical Group has quickly grown into a robust online community of socially-based ecommerce websites offering a diverse array of discounted products and services designed to target both the business-consumer and business-business markets.